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Management: New Books

New Books

Advertising Management

This book explores the concept of advertising and the different ways advertising is understood and evaluated.

Corporate Finance

Written for the introductory corporate finance course at the MBA level and intermediate courses in many undergraduate programs. Ross 13th ed. presents corporate finance as the working of a small number of integrated and powerful intuitions rather than a collection of unrelated topics. Emphasises the modern fundamentals of the theory of finance while providing contemporary examples to make the theory come to life.

Green Human Resource Management

This book offers a fresh perspective on Green Human Resource Management (Green HRM) by focusing on the Global South's industries and cultures.

Digital Management Practice

The book illustrates how managers and knowledge workers can effectively harness collective and artificial intelligence to counteract the effects of exponential change and successfully implement digitization within their organizations.