Tourism and Leisure Management: Recommended Books

he book gives students an accessible and engaging introduction to leisure studies and leisure research, encouraging students to engage in reflexive analysis of their common sense understandings of everyday life and enabling them to develop an understanding of contemporary leisure studies and changing leisure practices.

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism.

Wellness Management in Hospitality and Tourism is the first text that: *discusses and evaluates the design, operation and management of a wellness event in food service, hospitality and tourism businesses. * Evaluates the implementation of wellness management programs in food service, hospitality and tourism businesses. * Identifies and describes wellness customer segments within food service, hospitality and tourism businesses.

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.  International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing.

This book explores the application of psychological theories to tourist behaviour and experiences. It traces the evolution of those theories and how they have changed in response to broader social and economic changes.

This handbook examines the multiple and diverse relationships between global tourism and political boundaries. It offers theoretical frameworks for understanding borders and tourism and empirical examples from borderlands throughout the world.

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behavior by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research.

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid-19 on consumer behaviour and, in turn, the tourism, hospitality and events industries, as well as the accelerated role of digitalization and use of new technologies, such as artificial intelligence and the metaverse, both of which are changing how people conceive of travel and experiences whilst blurring the boundaries between what is real and virtual.